Here’s a very simple idea from Church Leader Insights that can signal to your visitors how much you appreciate them and the time they took to visit your church. Use it to spark ideas from your hospitality team:
“The Church Leader Insights team and I love to read your email about how God is using what we do to help you lead your churches and reach the unchurched. Here’s one such email from Pastor Al Marks …”
The issue of hospitality to visitors is akin to a private company’s “acquisition costs.” The question is: how much do you spend on acquiring new members? If you don’t know, find out. And make it a line item in your annual budget.
If you don’t like the idea of evaluating your outreach and hospitality that way, you are in trouble. Because, whether you do something as simple as providing a visitor with a note and a coffe shop gift card, or engage your visitors in a concientious multi-stage “get to know us” campaign that includes greeters, brochures, books and take-aways (such as San Diego’s Kaleo Church does), you have to indicate to your visitors that you appreciate them – in terms that they appreciate.
The key is to understand who are your visitors. That is, know your market and do something nice for them that lets them know that you are thinking about them, in particular – rather than just generically. Because, when people get the impression that you care about them, as individuals, they are more likely to reciprocate and begin to care about you.